Response: TV getting into the cell phone game?

From this class, I learned integrating technology and the press together is endless. I'm not shocked about television trying to form some kind of advantage with cell phones, and, in some ways, it's what I expected.

What I don't expect is television to get it right the first time. It's been more than a decade since the internet was started, and journalism bureaus, television stations, newspapers, etc. are all still trying to figure out how to use it properly. And to be successful with it.

In the Advancing the Story blog, Wenger asks questions we should consider. How can they capitalize on it? What content should they produce? I think the easiest answer is the most important: local weather. Just imagine, looking at your cell phone and watching James Spann and crew tell about today's weather. Local sports is another example that comes to mind. They could stream newscasts or produce a mini-newscast just for the cell phone--since most users would not want to sit through 22 minutes of news.

In the article, it says that broadcasters are pushing a format that's not expected to succeed. Broadcasters shouldn't rely on one system, but they should try to expand their services to every system.

The thing I found most interesting is the question about what it means for newspapers. While some newspapers will be left, most broadcasters and the hometown newspaper have some sort of partnership, and I think newspapers should capitalize on this. Television isn't going to get all the scores, and having a newspaper to provide content will only help them in the long run.